What if every franchise location had the marketing power of your most successful one?
I’m Shaun, your fractional CMO who eliminates the guesswork from franchise marketing. I take the strategies that work at your top-performing locations and scale them across your entire network—creating predictable growth without the enterprise-level marketing budget.
Your Franchise Marketing Feels Like Herding Cats
You’re growing fast, but your marketing can’t keep up. Every location does something different. Your brand fund feels like a black hole. And you’re spending more time putting out fires than building the business.
Does this sound familiar?
Brand fund dollars disappear with no clear ROI to show for it
The Truth?
What Happens When You Have a Marketing Leader
I help brands with 30+ units grow to 300+. I bring the structure and systems that turn marketing from your biggest headache into your most reliable growth driver.
Here’s what we build together:
✓ One brand voice that works nationally and locally
✓ Marketing systems franchisees actually follow (because they work)
✓ Clear processes so your HQ team can focus on strategy, not chaos
✓ Measurable results that prove every dollar is working
Finally, marketing that scales with your business instead of against it.
How We Work Together
Strategy Sprint
Get unstuck in one intensive session
Half-day deep dive that gives you:
- Complete diagnosis of what’s broken (and what’s working)
- 90-day action plan with clear priorities
- Quick wins you can implement this month
Engaged Fractional CMO
Full marketing leadership without the full-time salary
I embed with your team for 4-6 months to:
- Align strategy across HQ, vendors, and franchisees
- Build scalable systems and processes
- Lead execution and measure what matters
- Train your team so success continues after I’m gone
Advisory
Strategic guidance when you need it
Monthly strategic support, and bi-weekly sprint management (only available after a half-day Strategy Sprint or embedded Engaged contract), plus on-demand access for:
- Campaign reviews and optimization
- Vendor management and accountability
- Growth planning and system refinements
Why Franchise Leaders Choose Me
Franchise DNA
Deep understanding of the unique challenges of balancing brand consistency with local market needs.
Systems Thinker
I don’t just run campaigns—I build marketing machines that work without you.
Military-Trained Discipline: Former Naval Officer who brings structure and delivers on-time, on-budget results under pressure.
Military-Trained Discipline
Former Naval Officer who brings structure and delivers on-time, on-budget results under pressure.
People-First Leader
Trusted by both C-suite executives and individual franchisees to bring alignment without the drama.
“Businesses are always trying to figure out how to get more qualified leads into their business. Shaun really simplified everything for me. I think he’s a hidden secret. and I’d work with Shaun over and over and over again.”
Real Results From Real Clients
Case Study: Regional Veterinary Franchise
Challenge
New TPLO surgery service needed local awareness
Solution
Targeted email campaign with $1,000 surgical offer
Result
11 qualified consults in 17 days