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What if every franchise location had the marketing power of your most successful one?

I’m Shaun, your fractional CMO who eliminates the guesswork from franchise marketing.

Your Franchise Marketing Feels Like Herding Cats

Whether you’re preparing to franchise or trying to align 50+ locations under one brand, I bring the structure and systems that turn marketing from your biggest headache into your most reliable growth driver.

DOES THIS SOUND FAMILIAR?

  • Brand fund dollars disappear with no clear ROI to show for it
  • Franchisees create their own ads (and you’re embarrassed by what customers see)
  • Your internal team is drowning in execution with zero strategic direction
  • Qualified franchise prospects aren’t finding you
  • You know you need a CMO but can’t justify a $300K+ salary yet

You get back to running the business. I become your CMO

I help brands with 30+ units grow to 300+ by bringing structure and systems that turn marketing….
  • One brand voice that works nationally and locally
  • Marketing systems franchisees actually follow (because they work)
  • Clear processes so your HQ team can focus on strategy, not chaos
  • Measurable results that prove every dollar is working
Finally, marketing that scales with your business instead of against it.
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How We Work Together

Strategy Sprint

Get unstuck in one intensive session

Half-day deep dive that gives you:

  • Complete diagnosis of what’s broken (and what’s working)
  • 90-day action plan with clear priorities
  • Quick wins you can implement this month
Engaged Fractional CMO
Full marketing leadership without the full-time salary

I embed with your team for 4-6 months to:

  • Align strategy across HQ, vendors, and franchisees
  • Build scalable systems and processes
  • Lead execution and measure what matters
  • Train your team so success continues after I’m gone
Advisory
Strategic guidance when you need it

Monthly strategic support, and bi-weekly sprint management (only available after a half-day Strategy Sprint or embedded Engaged contract), plus on-demand access for:

  • Campaign reviews and optimization
  • Vendor management and accountability
  • Growth planning and system refinements

Why Franchise Leaders Choose Me

Franchise DNA

Deep understanding of the unique challenges of balancing brand consistency with local market needs.

Systems Thinker

I don’t just run campaigns—I build marketing machines that work without you.

SystemMilitary-Trained Disciplines Thinker

Former Naval Officer who brings structure and delivers on-time, on-budget results under pressure.

People-First Leader

Trusted by both C-suite executives and individual franchisees to bring alignment without the drama.

“Businesses are always trying to figure out how to get more qualified leads into their business. Shaun really simplified everything for me. I think he’s a hidden secret. and I’d work with Shaun over and over and over again.”

~ Loni Brown, Intellitalen

Case Study: Regional Veterinary Franchise

Challenge
New TPLO surgery service needed local awareness
Solution
Targeted email campaign with $1,000 surgical offer
Result
11 qualified consults in 17 days
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