Meet Shaun

Fractional CMO for franchises that want to grow without losing their minds (or their margins).

Hi, I’m Shaun—Connector in Chief at Boundless Connections.

I help emerging franchises and multi-location businesses get their marketing house in order so they can grow faster, support their team, and stop duct-taping everything together.

Before founding Boundless Connections, I spent a decade as a Naval Officer learning how to lead teams, build systems, and get stuff done under pressure. After that? I dove headfirst into digital marketing—building funnels, running ads, optimizing conversions, and eventually leading a full marketing team as Director of Marketing for a PE-backed company where we grew revenue by 170%.

These days, I plug into growing franchise brands as a fractional CMO. I bring the strategy, team leadership, and calm operational execution they need when they’re too big to wing it but not ready for a full-time hire. Think of me as the bridge between the founder hustle and a scaling business.

I’m especially good at solving complex brand-fund headaches, helping franchisees actually use the marketing support they’re given, and creating clarity where there’s usually chaos.

When I’m not working, I’m a dad to six amazing children, a live music fan (concerts are literally my happy place), and a firm believer that gathering around a table to play board games soothes the soul and strengthens bonds.